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November 18.2025

2 Minutes Read

Understanding Why Gen Z Loves CeraVe, e.l.f., and Rare Beauty Products

Gen Z's Favorite Beauty Brands: What They're Prioritizing

Recent findings show that performance is key for Gen Z consumers, leading them to favor brands like CeraVe, e.l.f., and Rare Beauty. This trend reflects their desire for effective products in an increasingly competitive beauty market.

The Importance of User-Generated Content

A study by DCDX revealed that engaging beauty brands successfully attract younger consumers through user-generated content (UGC). This trend emphasizes that authenticity and community involvement trump celebrity endorsements. Consumers prefer brands that have strong narratives and speak directly to their interests and needs.

Why e.l.f. Is Winning Over Shoppers

e.l.f. has successfully marketed itself as an affordable yet effective makeup option for younger audiences, which provides incredible value without compromising on quality. As economic uncertainty grows, affordability and performance are essential to capture Gen Z's attention.

Real Beauty Conversations Fueling Brand Loyalty

In a world dominated by social media, the dialogue around beauty has shifted significantly. Genuine discussions about skincare and makeup resonate with Gen Z, fostering brand loyalty. Brands that prioritize transparency and engage with consumers will likely find greater success.

Why the Shift Away from Skin Care?

While skincare has traditionally taken center stage in the beauty realm, current reports indicate a swing back to makeup products. The immediacy and visual impact of makeup provide quick content for social media, appealing to the visual culture of Gen Z users. This dynamic is evident in the way they interact with beauty brands online, favoring those that offer quick wins rather than a long skincare journey.

Future Insights: Trends to Watch

As we venture into 2025, an ongoing focus on value and community-driven engagement will shape the beauty landscape. Brands capable of evolving alongside these trends and maintaining consumer connection will likely outperform those that lag in user engagement and narrative development.

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