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Olamide Olowe’s Vision: Reinventing Bread Beauty Supply for Today’s Consumers

Update A New Chapter for Beauty: Olamide Olowe’s Ambitious Move Olamide Olowe, a prominent figure in the beauty industry and co-founder of Topicals, is taking bold strides in her entrepreneurial journey. With her recent acquisition of Bread Beauty Supply through her holding company, Cost of Doing Business (CODB), she is reshaping how Black-owned brands operate in a competitive market. This move is not just a business venture for Olowe—it's a commitment to the cultural integrity and empowerment of the communities she represents. Historic Significance of the Acquisition The acquisition of Bread Beauty Supply holds a special significance, as it marks a rare occurrence in an industry that has often seen Black-owned businesses change hands with minimal regard for their original vision. As Olowe noted, “Typically when a Black-owned business gets acquired, so many things are changed and altered in a way that isn’t serving our community.” By purchasing Bread, she's ensuring that the brand remains rooted in its mission to serve Black and textured hair consumers while also promoting inclusion across the board. Financial Challenges Behind the Glamour Despite her accolades, Olowe candidly acknowledges the challenges of raising capital in the current economic climate. “You would think that it’d be super easy for me to raise capital, but it’s not for whatever reason,” she shared. Investors remain cautious about backing new initiatives, despite Olowe’s proven track record with Topicals, which has soared in popularity and secured funding from notable personalities, from Jay-Z to Gabrielle Union. Her determination to secure funding for Bread illustrates the added pressure young Black entrepreneurs face—and yet she persists, inspired by her past challenges and victories. Emphasis on Cultural Relevance The philosophy behind CODB emphasizes cultural relevance, demonstrated by their unique approach to brand management. Olowe and her team aim to build generationally defining brands that resonate with cultural nuances. She urges entrepreneurs to take care of their communities first and foremost, as this leads to products that benefit a broader audience. It’s a refreshing take that goes beyond the typical business mold, with Olowe advocating for diversity and inclusivity in beauty. Empowering the Next Generation One of CODB's critical missions is nurturing future talent. Olowe and her team are committed to making resources accessible to aspiring founders who, like her, may struggle to gain access to capital and opportunities. “We want to give these businesses the opportunity to really shine on a cross-cultural stage,” she said, highlighting her vision for a more inclusive beauty industry. This commitment to community reflects a profound understanding that beauty is not just skin deep; it’s about culture, identity, and heritage. What Lies Ahead for Bread Beauty Supply? As CODB embarks on this exciting journey, the future looks bright for Bread Beauty Supply. With plans to introduce innovative products and initiatives, including their remarkable “Everybody Eats” program that will support local food banks and creative projects, Olowe not only aims to grow the brand financially but also socially. This dual focus on profit and purpose positions Bread as a model for other businesses in the beauty sector. For conscious consumers looking for brands that reflect their values, supporting companies that prioritize cultural integrity and inclusivity is vital. Olamide Olowe’s journey is a testament to the strength of guided entrepreneurship—where the stories of founders and the communities they serve guide business goals. With her vision and determination, Olowe is set to redefine beauty in a way that inspires and empowers across generations.