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The Rise of Living With Ivey: From Florida to New York
In an exciting turn for beauty lovers, the Florida-based retailer Living With Ivey is set to expand its footprint with new stores in the affluent beach community of Southampton and the trendy Tribeca neighborhood of New York City. Founded by Ivey Leidy, a nutrition and hormone health coach, the brand is making strides with projections of five times growth this year, fueled largely by her strong online presence.
Building Trust Through Social Media
With a dedicated following on Instagram, where she shares invaluable tips and product recommendations with her over 72,400 followers, Leidy emphasizes the importance of authenticity in her brand's messaging. “That is entirely because I have an open dialogue and I’ve earned this trust,” says Leidy. Her engaging personal touch has proven effective; her recent promotion of Goldfaden MD’s $95 Radiance Repair serum led to an immediate sell-out across her platforms and retail locations.
A Unique Retail Experience
Living With Ivey distinguishes itself from conventional retailers by creating an inviting atmosphere akin to a cozy living room, complete with antiques and artwork. This non-traditional setting captivates customers and encourages them to explore beyond their social media feeds. Leidy believes the retail landscape is shifting; consumers are in search of experiences that are engaging, interesting, and fun, which her stores deliver beautifully.
Future Expansion Plans
The New York expansion marks just the beginning of Living With Ivey's growth journey. With plans to open three additional stores annually in high-end residential areas like Dallas and Greenwich, and a firm commitment to increasing e-commerce sales to make up 80% of total turnover, the brand is on track for success. Partnering with commercial real estate advisory firms, the team is laying down strong foundations for a prosperous retail future.
Introducing Personal Product Lines
This July, Living With Ivey will launch its exclusive product line, Ivey, starting with a refreshing fragrance and luxury body oils designed to nourish the skin. Priced at under $195, these products feature a unique blend of essential oils mixed by Leidy herself, drawing on decades of personal crafting. This launch will be marked by an event at their new Southampton location and a refreshed website.
Reflecting on Clean Beauty Trends
As consumers increasingly gravitate towards clean beauty products, Living With Ivey's commitment to sustainability through curated selections of over 180 brands amplifies their appeal. With a focus on personal care and well-being, their product range includes renowned brands like Augustinus Bader and RMS Beauty, signaling a strong alignment with the consciousness of today's consumers.
Stay Informed About Living With Ivey
Exploring beauty trends has never been more important, especially with innovative companies like Living With Ivey setting the stage for what’s next in retail. As they expand both brick-and-mortar and online offerings, consumers can embrace a new era of shopping that feels both personal and impactful. So, keep an eye on this burgeoning brand as they make waves in the beauty industry.
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