Little Curlies: Empowering Kids with Type 4 Hair to Embrace Their Curls

Celebrating Diversity in Hair Care with Little Curlies

In a marketplace often dominated by generic solutions, Alexis Forbes-Moorehead has emerged as a trailblazer with her brand Little Curlies, designed specifically for children with type 4 hair. As a cosmetic chemist, she possesses the expertise to create high-performance formulas. Yet, her journey was spurred by personal struggles—caring for her daughter Khloe's tightly coiled locks.

Frustration comes when off-the-shelf products fail to meet the unique needs of type 4 hair, often resulting in damaged curls instead of nurturing them. Forbes-Moorehead’s determination led her to address this void. "Everyone likes to market as for all curls, but it’s nonsense from an R&D standpoint," she says, highlighting the inadequacies of general products. Parents of children with coily or kinky hair know this agony too well.

Empowering Young Hearts and Minds

Little Curlies is not just about hair care—it's a movement aimed at inspiring confidence among young Black girls. The brand's motto centers on uplifting children frequently overlooked by mainstream brands. The bright and colorful packaging showcases illustrations of joyful Black children, alongside positive affirmations like, “My curls are beautiful and unique.”

Forbes-Moorehead’s creation of an educational coloring book underscores her commitment to hair literacy. Intending to teach young children about their hair's uniqueness and care routines, the book will include interactive lessons on topics like hair porosity. It’s an innovative approach that combines play with education, fostering self-love and knowledge from an early age.

Building Bridges Through Thoughtful Formulation

Each product from Little Curlies—comprising a hydrating shampoo, leave-in conditioner, and a moisturizing conditioner—reflects Forbes-Moorehead's hypoallergenic ethos. 'Our children’s hair is still evolving,' she explains. The formulas are crafted to avoid harsh chemicals while nourishing delicate strands. Ingredients such as mango butter, aloe vera, and sea moss are selected for their beneficial properties, ensuring gentle support for young scalps.

Investing roughly $10,000 of her savings showed her dedication—as did her reliance on professional relationships to manage initial production costs. Clinical testing and manufacturing partnerships offered insights and support that align with her vision of safe and effective children’s hair care.

A Step Towards Celebrating Authentic Beauty

Little Curlies serves as a poignant reminder of the importance of representation in product offerings. With more brands now acknowledging the diversity among curly textures, Forbes-Moorehead plays a crucial role in bringing type 4 hair into the spotlight. The challenges she faced while navigating her hair care journey as a child fuel her passion: a mission not just to sell products, but to advocate for a celebration of various hair types.

Conclusion

The impact of Little Curlies goes beyond hair products. It’s about creating a space where young girls can feel proud and confident in their natural beauty. As Forbes-Moorehead eloquently puts it, the aim is to empower children—helping them understand that their coily and kinky hair is indeed beautiful. As consumers, we are invited to support brands that prioritize representation and positive self-image, and advocating for Little Curlies can contribute to a significant change in the beauty industry. Make the choice to celebrate diversity in hair care today and bring home products that resonate with authenticity and inclusivity.