Hollywood’s Makeup Artists Face Crisis as Production Declines: What You Should Know

Hollywood’s Glamour Industry Faces An Existential Crisis

As film production in Hollywood sinks to historic lows due to industry strikes and natural disasters, a once-flourishing community of makeup artists and hairstylists finds itself in turmoil. The latest reports reveal that the industry is not just grappling with a temporary downturn—many professionals are fearing for their livelihoods as their esteemed skills become undervalued in a rapidly evolving market.

In the past, Hollywood makeup artists were pivotal in transforming actors into their on-screen personas, earning substantial incomes during the volatile but lucrative awards season. According to veteran makeup artist Denika Bedrossian, a typical Oscar weekend could bring in upwards of $40,000 for artists through endorsements and sponsorships. But today, industry standards have drastically changed; the studio rates have plummeted, leaving many to navigate a baffling landscape.

“It feels wrong for studios to say, ‘Hey Los Angeles, we’d like to support you in your time of need by taking away your income,’” Bedrossian asserts. The dual effects of the writers' and actors' strikes have left the industry in a stagnant state, directly impacting the makeup and hairstyling professionals whose work is critical to the production process.

The Ripple Effect of Production Declines

The ramifications extend beyond just makeup artists. As Koty Dunkerley, an experienced director of photography notes, the film industry operates more as a ‘network’ of jobs rather than a set factory where once work has resumed, everything magically returns to normal. In early 2024, Dunkerley found himself working a meager 18 days, a sharp decline from his consistent work schedule during the past decade. “People outside the business don’t understand this is not a factory,” he reflects, highlighting how deep-rooted systemic issues and freshly struck contracts create a perfect storm of uncertainty.

Resources that once provided steadiness, such as health insurance from employment hours, are now threatened as sustaining hours dwindle. Many Hollywood professionals are navigating a terrifying reality where their access to health benefits is precariously linked to dwindling job availability, echoing sentiments shared in recent discussions among crew members.

Innovations and Changing Dynamics in Beauty

Furthermore, with the rise of social media and influencer culture, the landscape of beauty artistry is also shifting. Many newer creators are providing competition for seasoned artists, with their natural charisma and access to social platforms paving new career paths—often at lower costs. Programs and initiatives aimed at increasing diversity and fostering new talent have inadvertently diminished both pay and perceived value of established professionals’ work.

The emergence of TikTok has shifted industry dynamics, evidenced by how studios are creating competitive pressures. “They wanted to find someone on TikTok, right?” shares Bedrossian, highlighting the disparity in market value. Whereas seasoned pros held high positions within the glam squad, the next generation of creators are benefiting from a more connected—and less structured—environment.

Looking to the Future: Resilience and Community

Despite the overwhelming challenges facing Hollywood’s makeup creatives, community has become a vital lifeline. Online support groups have emerged where professionals share stories and offer each other emotional support through this crisis. Diego Mariscal has established a Facebook group called “Crew Stories,” which has blossomed into a network of 90,000 members offering both camaraderie and encouragement amidst uncertainty.

As industry professionals continue to advocate for themselves, suggestions such as transforming awards shows into fundraisers to support industry crews during tough times are gaining traction. Activist sentiments gathering around this notion could spur a new era of accountability for studios and sponsors alike. As Denika Bedrossian states, “We can come together and dazzle the world again,” emphasizing the resilient spirit that runs deep within the community.

For conscious consumers and those who value the entertainment industry, it’s crucial to support these artists. Whether through following their work, engaging with their projects, or contributing to fundraisers, everyone can make a tangible difference to ensure that Hollywood’s magic continues to shine.