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August 04.2025
2 Minutes Read

Unveiling Ulta's New K-Beauty Brands: Top Products to Shop Now

Smiling woman using K-beauty product at Ulta against yellow background.

Discover the Exciting World of K-Beauty at Ulta

Korean beauty brands are known for being at the forefront of skincare innovation, often introducing products that not only meet but exceed consumer expectations. Recently, Ulta has partnered with K-Beauty World to bring an array of buzzy brands and their innovative products to the U.S., making them more accessible than ever without the hefty import fees.

What’s New from K-Beauty?

Among the exciting new entries are brands like Chasin’ Rabbits, Neogen, and Some By Mi, all offering products tailored to the evolving demands of beauty enthusiasts. For those looking to enhance their skincare routine, Chasin’ Rabbits’ Bunny Line Smoother is a must-try—infused with nourishing ingredients like niacinamide and matcha, this product hydrates and soothes the delicate under-eye area while delivering a gentle cooling sensation.

The Buzz Around Viral Products

Social media has propelled many of these products into the limelight. For instance, the TirTir Mask Fit Red Cushion Foundation has been creating waves with its ability to blur imperfections effortlessly. Users appreciate the natural finish it provides, making it a go-to for daily use. As Lily, an avid skincare enthusiast shared her experience, “I couldn’t believe how quickly it transformed my skin's appearance!”

Quality You Can Trust

Ulta's selection includes brands like Mediheal, famous for its collagen-infused treatment pads. Dermatologist Hyo Hyun Ahn highly recommends these pads for their skin-firming benefits. These innovative products, along with others like the Mixsoon Bean Sunscreen, reflect the thoughtful integration of science and beauty that Korean brands are known for.

Take Action!

Don't miss out on the opportunity to experience these exciting new formulations yourself! Check out Ulta's new selection of K-beauty products today and elevate your skincare routine!

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