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Discover Zen Dew: Lisa King's New Approach to Simplified Skincare

Update Zen Dew: A Breath of Fresh Air in Skincare In a world brimming with skincare choices, Lisa King has seen it all in her over two decades in the beauty industry. As the founder of the beloved e-tailer B-Glowing, she recognizes the overwhelming experience consumers face. That’s why she has launched Zen Dew, a skincare brand designed to declutter routines and simplify decision-making. Why Less Is More: The Philosophy Behind Zen Dew King, alongside former creative director Erika D’Amboise, acknowledges the paradox of choice that leads to skincare fatigue. Their mission with Zen Dew is clear: create multi-functional products that address various skin concerns—all without the luxury price tag. “At this point in my life, the brand reflects where I’m at,” King shares. “There is so much noise out there, and it causes anxiety, it’s stressful.” Launching with accessible products like the $24.99 Moon Milk Glow Gel Serum and the $17.99 Violet Aura BHA Rice Toner, Zen Dew seeks to deliver results-driven skincare without overwhelm. Each product is thoughtfully crafted using sought-after ingredients like snail mucin and azulene, keeping luxury performance in mind without the steep prices. Building on her Experience and Resilience Lisa King’s compassion for consumers stems from her own experiences. As a breast cancer survivor and mother, her narratives shape her product philosophy. Having previously grown B-Glowing at a rapid pace, King understands the toll of stress on personal well-being. Now, she aims to cultivate a brand that embodies not only quality but also care and understanding. Zen Dew’s Strong Start in the Market Initially introduced in October, Zen Dew has made waves in e-commerce, particularly on Amazon. With King’s expertise in digital marketing, their products have quickly gained attention, which speaks to a growing consumer trend: the desire for fewer, but better quality products. "Consumers crave fewer, better products from brands, and they are drawn to products and brands that feel human," she explains. Zen Dew launched with three products that cater to a range of skin types, with a commitment to simplifying beauty routines. Early user feedback has been overwhelmingly positive. In a study, participants reported noticeable improvements in skin smoothness, radiance, and overall texture after just 28 days of use. Consumer Interest and Future Goals With a vision to reach $1 million in sales by year two, King’s ambitious goals for Zen Dew are driven by market trends emphasizing quality and relatability. From her former experience in advertising to the beauty sphere, King not only aims for profitability but to foster genuine connections with her consumers. The rising popularity of ingredients like snail mucin in skincare illustrates the transformation in product demand, and Zen Dew is tapping into this trend effectively. With an overarching mission to help consumers navigate the often murky waters of skincare, Zen Dew stands as a testament to the evolving landscape of self-care. Your Next Steps in Skincare If you’re someone who’s lost in the vast sea of skincare options, consider exploring Zen Dew’s offerings. By focusing on fewer, multi-functional products, you can simplify your routine while ensuring you’re using high-quality, effective ingredients. It’s time to embrace a skincare strategy that celebrates simplicity and effectiveness. In a world where we're often overwhelmed with choices, the introduction of Zen Dew marks a refreshing, thoughtful approach to skincare. With every product rooted in sincerity and performance, Lisa King and Erika D'Amboise are paving a path for conscious consumers seeking clarity amidst the chaos.