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Discovering Emanuel New York: A Unique Fragrance Experience
In the bustling heart of Manhattan at 329 W. 39th Street, a new boutique is inviting fragrance lovers to explore a world of scents like never before. Emanuel New York, founded by beauty industry veteran Dustin Lujan and fashion designer Victor de Souza, aims to showcase lesser-known, but exceptional fragrance brands from across the globe. "We’re working with brands that are not well-known, but we feel should be well-known," Lujan shares, highlighting a commitment to uncover and elevate talented artisans.
What Makes Emanuel New York Stand Out?
The boutique spans an impressive 4,000 square feet, designed to provide a luxurious shopping experience that combines exclusive fragrances and custom fashion. The space features 2,300 square feet dedicated to an array of scents sourced internationally—from Italy’s Muschieri Venezia to India’s Moseha—each priced between $100 and $960. This eclectic assortment not only emphasizes quality but also the notion of discovery, as Lujan notes, "We want to give them a stage for the world."
A Curated Selection of Fragrance
Lujan commits to a high fragrance concentration, sourcing scents with natural oils and a minimum of 22% fragrance concentration, ensuring each selection offers something uniquely exquisite. Among the standout brands at Emanuel New York, City Rhythm has gained popularity on TikTok, while Moseha and Curatrix impress with strong scent profiles. "I’m not often impressed with fragrances because I’ve been around so much, but these will last on someone’s body for 24 hours, and I’ve never seen that in my life," Lujan proclaims, expressing genuine excitement about the innovative creations in his store.
Creating a Welcoming Community
Emanuel New York aims to resonate with conscious consumers, especially women aged 35 and up, who cherish unique retail experiences. The boutique stands as a testament to Lujan's passion not just for fragrances, but for fostering community and connection within the beauty industry. He emphasizes, "I genuinely want everybody to be who they think they should be," encouraging an atmosphere where both clients and brands feel empowered.
The Heart & Soul of Emanuel New York
The name, Emanuel, translates roughly to “God is with us” in Hebrew and carries personal significance for both co-founders. The store embodies a vision of reaching one's potential and cherishing individuality. Lujan, who has a robust background in beauty, having worked with renowned brands and industry specialists, believes in pushing boundaries and innovating the retail experience. "These brands deserve to be recognized in a bigger space," he asserts, highlighting a commitment to nurturing talent and creativity.
Your Next Fragrance Adventure Awaits
With an array of exclusive fragrances from around the world and a commitment to quality and individuality, Emanuel New York is more than just a retail space; it's a haven for conscious consumers seeking truly unique scents. Whether you’re searching for a signature fragrance or simply want to explore what’s next in the market, Emanuel New York promises an exciting and enriching experience.
For those on a journey to discover fragrances that resonate with their personality and values, don’t miss the opportunity to visit Emanuel New York. Step into a space where passion meets innovation and find the scent that makes you feel uniquely you!
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