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July 04.2025
2 Minutes Read

Discover Game-Changing Makeup Tools for Accessibility from BOOIE x ByStorm

Women using accessible beauty tools with ergonomic handles.

Revolutionizing Beauty: The BOOIE x ByStorm Partnership

In a collaboration that blends humor, innovation, and empathy, comedian Celeste Barber and beauty disruptor ByStorm are redefining accessible makeup with their new line of tools, the BOOIE x ByStorm collection. Designed specifically for individuals with disabilities, these tools are set to change the landscape of beauty and makeup application. As consumers increasingly demand inclusive beauty options, this partnership shines a light on an often-overlooked segment of society.

Meet the Game-Changing Makeup Tools

The full spectrum of beauty tools available today often leaves behind individuals with limited mobility. However, the introduction of adaptable tools like Betty and Margie marks a significant change. Crafted from soft, molded silicone, these ergonomic applicators offer a comfortable grip, making it easier to apply makeup confidently—regardless of physical ability. Barber aptly puts it, ‘I wanted my makeup to be easy for everyone,’ which highlights her mission to cleanse the beauty industry of exclusivity.

Personal Stories Driving Innovation

ByStorm founder Storm, who lives with mild cerebral palsy, faced significant challenges when applying makeup after breaking her hand. “I remember sitting on the bathroom floor defeated,” she reflects. This moment ignited her journey; she bought a 3D printer, designed her own prototypes, and ultimately created the Betty and Margie tools. Her personal struggle has transformed into a beacon of hope and empowerment for many.

The Importance of Inclusivity in Beauty

In an age where beauty standards are evolving, the beauty industry is waking up to the necessity of inclusive designs. The BOOIE x ByStorm collection serves as a call to action for consumers and companies alike: everyone deserves to enjoy beauty products and feel confident applying them. This initiative reveals just how powerful personal experiences can be in generating practical solutions.

Take Action and Get Involved

Accessible beauty is more than just a trend. It is a movement grounded in the belief that everyone should have the tools necessary to express themselves, regardless of limitations. The BOOIE x ByStorm tools are now available to encourage manufacturers and consumers alike to prioritize accessibility. For anyone looking to find beauty in simplicity and inclusivity, now is the time to explore these new tools and support brands that prioritize all customers.

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