Add Row 
Add 
Redefining Med-Spas: How Velour Medical is Empowering Aesthetic Injectors
The beauty industry, specifically the med-spa realm, is witnessing a transformative revolution, thanks to Velour Medical, located in New York City’s vibrant NoMad neighborhood. With an innovative business model that not only attracts top talent but also empowers its injectors, Velour Medical stands out as a beacon of positive change in a field traditionally marred by high employee turnover and burnout.
Ownership Opportunities: A Game-Changer for Injectors
Velour Medical is challenging the norms by offering its ten injectors the chance to set their own prices and gain equity in the business. This ownership model is not just beneficial for the injectors; it also aligns with trends where corporate giants, like Allergan and Galderma, recognize the value of such innovative business practices in helping retain skilled professionals. As founder Michael Kennis articulates, this approach allows injectors, often nurses and nurse practitioners, to reclaim their worth and authority in the field.
The Importance of Employee Retention in Aesthetic Services
In an industry plagued by high turnover rates due to burnout, Velour’s 100% employee retention rate is noteworthy. By creating a supportive environment with comprehensive benefits—including health insurance and retirement plans—Velour Medical has successfully attracted top talent. This aligns with broader trends in the wellness and aesthetic fields, where employee satisfaction directly influences customer experience and satisfaction.
Financial Success Through Innovation
Velour Medical has not only focused on employee satisfaction but has also seen substantial financial growth. The med-spa has reported high double-digit sales growth over the past two years, projecting a remarkable 112% increase this year alone. This financial success illustrates how investing in staff can lead to greater returns. As Zach Goldstein, president and COO, likens the model to real estate agency Compass, it’s clear that enabling individual injectors to operate like micro-brands can foster creativity and revenue.
Focusing on Core Services for Credibility
Unlike many competitors that offer a wide array of services, Velour Medical chooses to specialize in aesthetic injectables like Botox and hyaluronic acid fillers—avoiding trendy but potentially fleeting treatments. Such a focus not only enriches their brand credibility but also aligns with clients' desires for reliability and expertise in their treatments.
The Future of Aesthetics: A Larger Landscape
As the med-spa industry approaches a gargantuan market valuation—predicted to surpass $17 billion—Velour Medical is preparing for future expansion into key markets like West Palm Beach and San Francisco. Goldstein emphasizes the importance of sustainable growth, stating that it’s vital to ensure the happiness of founding injectors and the robustness of their systems before serious territorial expansion.
Conclusion: A Healthy Approach to Beauty and Well-being
Velour Medical doesn’t just set a precedent in the med-spa field; it offers a glimpse into a future where injectors are celebrated as skilled professionals, not just service providers. This model seeks to elevate the standards of care in the aesthetics industry, promoting a deep-rooted culture of respect, empowerment, and sustainable success. As women over 35 seek both self-care and expertise in their aesthetic choices, Velour Medical stands out as a trailblazer in fostering a healthier approach to beauty and well-being.
Write A Comment