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September 03.2025
2 Minutes Read

Discover the Best Makeup and Nail Launches of 2025: Innovate Your Beauty Routine!

Close-up of elegant eye makeup, Best Makeup and Nail Launches of 2025.

Welcome to the Future of Makeup: Top Color Cosmetic Trends of 2025

The beauty industry is continually evolving, and 2025 has already introduced a wealth of innovative makeup and nail products that can transform your beauty routine. With features including unique formulas, vibrant colors, and beginner-friendly options, this year’s launches promise to revolutionize how we think about beauty. From tubing mascaras to multi-use color crayons, let’s explore the standout products that editors at ELLE have deemed essential for every makeup lover.

Best Tubing Mascara: A Game-Changer in Lash Technology

The Dibs Beauty Double Standard Primer & Mascara Duo is leading the way in mascara innovation. This dual-ended product marries the ease of tubing mascara with the versatility of traditional formulas. One side provides a brown tubing primer for a natural base while the other is a classic black mascara, perfect for achieving fluttery, smudge-proof lashes. As one tester noted, it's particularly satisfying to remove at the end of the day – no raccoon eyes here!

Beginner-Friendly Makeup: Creating Beauty with Ease

If you're looking to simplify your routine, look no further than the Make Up For Ever Artist Color Crayon Multi-Use Stick. Offering a seamless blend of popular shades like Wherever Walnut and Anywhere Caffeine, this jumbo crayon is perfect for on-the-go application across your cheeks, eyes, and lips. Its viral status among influencers showcases its appeal and ease of use, making it a go-to for beauty beginners.

Dewy Finish Reimagined: The Setting Powder That Excites

No one wants a makeup look that feels heavy or masked. The Saie Slip Tint Undetectable Baked Setting Powder is designed to combat this with its unique blend of creamy and baked formulation. It not only blurs imperfections but also imparts a subtle glow without looking chalky. Infused with skin-loving ingredients like hyaluronic acid, this powder balances hydration and setting, perfect for achieving that coveted dewy finish without the fuss.

Embrace Change: Why Trends Matter in Beauty

Understanding and embracing new beauty products can lead to exciting transformations in our daily rituals. As you explore these top picks from 2025, consider how they can enhance your self-expression and boost your confidence. The future of beauty is about evolving with the times and finding what truly resonates with you.

Stay curious and open-minded about how these products can bring a sense of joy and creativity to your skincare and makeup routines. Embrace the opportunity to discover and experiment!

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