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November 18.2025

2 Minutes Read

Discover How to Submit Products for Popsugar’s 2025 Beauty Awards

Beauty products on pink surface for Popsugar's 2025 Beauty Awards.

Join the Celebration: Submit for Popsugar’s 2025 Beauty Awards

Popsugar has been spotlighting the beauty industry's most exciting launches since 2019 with its annual Beauty Awards, initially called the "Power Your Pretty" Awards. This year, they continue their tradition, aiming to connect beauty enthusiasts with products that enhance their well-being and self-expression. If you're a brand eager to showcase your latest innovations, now is your opportunity to participate in the 2025 Beauty Awards.

Important Dates for Submissions

Mark your calendars! Submissions for the 2025 Beauty Awards will open on Monday, November 17, 2025, at 9 a.m. EST, and will close on Monday, December 1, 2025, at 8 p.m. EST. Brands are encouraged to fill out one submission form per product, and it’s essential to pay a fee of $100 for each submission. Remember, this fee is nonrefundable, so assess your products carefully before entering.

What Products Can Be Submitted?

To qualify for consideration, you must submit products that were launched between January 1 and December 31, 2025. Notably, limited-edition products will be ineligible for submission. If your product was previously submitted for the Feel-Good Awards and not selected, you won’t need to submit it again; it will be automatically considered. This streamlined process reflects Popsugar’s commitment to recognizing quality over quantity in today's saturated beauty market.

The Review Process: What to Expect

Once submissions are closed, the rigorous review process begins. Popsugar's team of beauty editors and industry professionals will swipe, swatch, and test countless products before announcing the finalists. If your product catches their eye, you will be asked to send samples for further testing. Only the winning products will receive notification ahead of their official publication date, creating an exhilarating anticipation for brands and their loyal customers alike.

Why Participate?

Participating in Popsugar’s Beauty Awards not only enhances visibility for brands but also provides the opportunity to be recognized within a reputable platform known for curating quality. With over 50 categories spanning skincare, haircare, makeup, and more, your product could emerge as a favorite among beauty lovers seeking reliable recommendations. This is more than an award; it’s a platform for brands to highlight their commitment to excellence and innovation.

For further questions about the submission process, reach out at beautyawards@popsugar.com. Don’t miss your chance to be part of this exciting celebration of beauty!

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Discover How to Submit Products for Popsugar’s 2025 Beauty Awards

Join the Celebration: Submit for Popsugar’s 2025 Beauty Awards

Important Dates for Submissions

What Products Can Be Submitted?

The Review Process: What to Expect

Why Participate?

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