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Shaping the Future of Haircare: A Look at Textured Hair
The hair care industry is undergoing a dramatic transformation, and at the heart of this change is the textured hair segment—a category that has been historically underrepresented. With growing awareness and demand for products that cater specifically to textured hair, companies, especially ingredient suppliers like Croda, are stepping up to meet the needs of consumers. Founders like Lisa Price, who recently reacquired Carol’s Daughter, are signaling a broader movement toward inclusivity and authenticity in beauty.
Celebrating Diversity in Textured Hair
Textured hair encompasses a myriad of shapes, defined as any hair with a wave or curl pattern—factors like spirals, zigzags, and kinks shape the unique identity of individuals. According to Spate, a search intelligence firm, interest in textured hair products is soaring, with searches having jumped 65.7% in 2025 and likely to increase even further, indicating a significant shift in consumer behavior and the desire for personalized hair care solutions.
Economic Impact of the Textured Hair Market
Not only has interest surged, but spending among textured hair consumers is also noteworthy. On average, these individuals spend about $205 annually, significantly more than the $130 spent by those with straight hair. This spending reflects a more complex approach to hair care, where consumers are seeking products tailored to their specific texture while also embracing their natural beauty.
Understanding the Science Behind Curl Patterns
With the diverse nature of textured hair, classification systems like the Andre Walker Hair Typing System and L’Oréal’s Hair Classification System have been established to help individuals better understand their unique hair needs. These methods allow consumers to identify the best products suited for them, forming communities based on shared experiences and insights into hair care rituals.
Croda’s Role in Promoting Innovative Formulations
As a pivotal player in the ingredient supply space, Croda is committed to reflecting the diversity of textures in its product development. By expanding its research and testing across different hair types representing various ethnicities and cultures, the company aims to ensure that its offerings work across a broad spectrum of consumer needs. Their recent innovations include KeraMatch™ V, a plant-based keratin alternative designed to enhance hair strength, and SensaLuxe™ DF, which acts as a silicone alternative for improved manageability and softness.
The Road Ahead: Where Is the Market Going?
The textured hair market is set to continue evolving, driven by consumers' increasing knowledge about their hair needs and desires for products that emphasize ethical standards—vegan, cruelty-free, and environmentally friendly formulations. One can predict that as more brands adopt these principles, the market will grow even more inclusive and innovative.
As consumers, the time is ripe to explore the transformative products coming out of the textured hair segment and to support brands that prioritize both inclusivity and high-quality ingredients. Understanding your hair’s unique texture is more than just a trend—it's about embracing individuality and self-identity.
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