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September 03.2025
3 Minutes Read

Under Your Skin Partners With RISE: The Future of Beauty Product Hormone Safety

Natural beauty product display on glass shelves highlighting hormone safety.

How Under Your Skin is Revolutionizing Beauty Product Safety

In a world where personal health often takes precedence, the beauty industry is upping its game in product safety, particularly concerning endocrine disruptors. Under Your Skin, a Stockholm-based scalp and skincare brand, is making waves with its innovative partnership with the Research Institutes of Sweden (RISE). Together, they launched a toxicological assessment process to ensure their beauty products not only avoid harmful ingredients but are also proven safe for hormone health.

Understanding Endocrine Disruptors: A Growing Concern

Endocrine disruptors are substances that can interfere with hormone systems, leading to various adverse health effects. For years, the conversation around these compounds has stirred debates, especially within the clean beauty community. Critics of ingredient bans argue that fearmongering often overshadows the incomplete scientific evidence surrounding these substances. Under Your Skin is addressing this concern head-on. They’re not just blacklisting ingredients; instead, they're implementing rigorous product testing standards that reflect a more comprehensive approach to safety.

A Game-Changer in Clean Beauty Standards

“The clean beauty industry often stops at ingredient blacklists,” says Under Your Skin's CEO, Eileen O'Donoghue. Her brand has taken it a step further, utilizing testing methods recognized by the Organization for Economic Co-operation and Development (OECD) to assess not just endocrine disruption but also carcinogenicity and environmental impact. This means their products are not only safe for users but also for the ecosystem, an important consideration for conscious consumers today.

Unpacking the Testing Process: What It Entails

The toxicological review, conducted by specialized toxicologists at RISE, evaluates Under Your Skin's core products—including the Density and Soothing Scalp Treatment—using a combination of regulatory research and safety databases. “We wanted proof at the product level,” O'Donoghue emphasized, underlining the brand’s commitment to transparency and accountability.

The comprehensive evaluations take around four months and cost a few thousand dollars per product, though the investment is poised to raise the bar for clean beauty standards. Charlotte Nilsson, a senior toxicologist at RISE, affirms, “It’s a growing public health concern” and emphasizes the importance of the partnership's hormone safety focus.

Engaging Other Brands: Setting New Baselines for Safety

What’s particularly exciting about this partnership is Under Your Skin's aspiration to encourage other brands to follow their example. O'Donoghue encourages, “You can clean up your stuff, too. You can check it. This is the new baseline.” By actively sharing their findings, Under Your Skin hopes to foster a shift in the beauty industry towards a more scientific and evidence-based approach.

The Bigger Picture: Why This Matters for Consumers

The emphasis on hormonal safety not only enhances consumer choices but also fortifies public health, particularly for women who often feel the impact of hormonal imbalances. As more brands like Under Your Skin take such decisive steps, we can expect a ripple effect throughout the industry, pushing other brands to so-called “clean up” their formulas as well.

Final Thoughts: Empowering Consumers Through Transparency

As consumers, being informed about the products we use our body is empowering. With Under Your Skin's revolutionary approach, individuals can trust that their beauty choices contribute to both personal safety and environmental health. The test is not just about beauty; it's about ensuring that beauty is safe for everyone.

Join the movement towards safer beauty products. Explore brands embracing this transparency in ingredient safety and advocate for your well-being!

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09.11.2025

Revolutionizing Men's Grooming: How Laurel Bath House Makes Men Smell Better

Update Transforming Male Grooming: The Rise of Laurel Bath House With a focus on self-care and improving the everyday experiences of men, Laurel Bath House is revolutionizing the male grooming market. Founded by David Teitelbaum, the brand highlights the value of high-quality personal care products designed to make men not only smell good but feel good. Teitelbaum's mission is clear: “I want to own the bathroom space and all the products men use in it.” How he plans to achieve this is equally intriguing, highlighting significant growth just over a year since its launch. A Bold Vision Fuels Impressive Sales Growth Teitelbaum is aiming for ambitious sales targets, projecting $5 million in revenue by 2025 after already achieving $3 million in annual sales. This growth is bolstered by partnerships with notable retailers like Goop, Nordstrom, and various boutiques across the country. Their direct-to-consumer model has yielded an impressive 45% customer retention rate, indicating a strong brand loyalty that stems from not just effective marketing, but also the quality and unique appeal of their products. High-Quality, Scent-Driven Personal Care Products At the core of Laurel Bath House's success is its commitment to superior ingredients and scent craftsmanship. The range includes body washes and fine functional fragrances, all free from harmful chemicals that many conventional products contain, which can leave skin dry or irritated. Highlighting how necessary it is to prioritize skin health, Teitelbaum remarks, “The ingredients were of poor quality, and those with a scent barely lasted.” Each body wash is crafted with coconut-derived surfactants and nourishing vitamins, appealing to men seeking both quality and effectiveness. Appealing to a Traditionally Overlooked Audience The brand's focus on male grooming taps into a market historically dominated by women purchasing for their partners. Teitelbaum recognized that many men were left out of conversations around self-care and quality personal products. By addressing this gap, Laurel Bath House not only creates a new niche but challenges societal norms that often undervalue men's grooming needs. Considering his background with streetwear and the insights from observing male consumer behavior, it's evident that Teitelbaum understands this target demographic exceptionally well. Complex Scents: The Heart of the Brand User experiences speak volumes about Laurel Bath House products. Customers have reported profound emotional responses to the scents, with one even claiming the products saved his marriage. Each fragrance offers layers of complexity, crafted to intrigue and transform over time, engaging a man’s senses in a personal and profound way. This commitment to scent extends to their deodorants as well, providing a refreshing alternative that meets high performance standards with aromatic benefits. Building a Legacy: What Lies Ahead for Laurel Bath House The rise of clean beauty and sustainability trends fits seamlessly with the innovative direction of Laurel Bath House. As the brand continues to ride the wave of the fragrance boom, it's clear that they are set to not just grow but to lead within the male grooming industry. With plans for new product lines and a commitment to quality, Teitelbaum’s vision is invigorating for both consumers and the broader market. By prioritizing clean, effective, and scent-driven personal care products, Laurel Bath House is not just making men smell better—it's redefining their approach to self-care. This innovative brand deserves attention from anyone looking to enhance their grooming routine or expand their lifestyle choices. Are you ready to rethink men's grooming? Explore Laurel Bath House's offerings and discover a new standard in personal care that prioritizes both quality and experience, transforming the bathroom into a space of self-expression and enjoyment.

09.11.2025

What Can Conscious Consumers Expect from Gap's New Beauty Venture?

Update Can Gap Enter the Beauty Arena Successfully? With the reshaping of retail landscapes, brands are continually exploring new frontiers. Gap, anchored in its heritage of casual fashion, is setting its sights on the beauty industry. But can this iconic brand pivot effectively into a market dominated by niche brands that cater to conscious consumers? Understanding the Appeal of Beauty Products The beauty industry thrives not just on products, but on a unique experience that speaks to consumers' emotional connections. For women over 35, beauty isn’t just about aesthetics; it’s about self-care, empowerment, and mental well-being. Gap's traditional image as a clothing retailer could either be a disadvantage or a fresh perspective. By weaving narratives that resonate with their audience's values of sustainability and authenticity, Gap could redefine its role in beauty. The Growing Trend of Brands Branching Out In recent years, we’ve seen many well-known brands make forays into the beauty sector. For instance, Rihanna's Fenty Beauty transformed the landscape by championing diversity and inclusivity. The success of such ventures often lies in tapping into specific consumer desires—something Gap needs to do strategically. As conscious consumers today are more aware of ingredients and ethical sourcing, Gap must ensure their new beauty products reflect these values. Unique Benefits of a Gap Beauty Line There are distinctive advantages Gap could leverage in launching a beauty line. Their established distribution channels could provide immediate access to a vast customer base, while their brand recognition can help in marketing efforts. Moreover, collaborations with experienced beauty professionals and influencers could instill credibility and appeal to their target demographic of women over 35, who seek reliable, effective products. Cultural Nuances in Beauty Marketing Gap's holistic marketing strategy will need an emphasis on storytelling that resonates culturally with its audience. From eco-friendly packaging to inclusive marketing campaigns, addressing the many layers of beauty is essential. It's not just about the product, but how it's perceived and the values it embodies. By aligning their beauty line with the principles of conscious consumerism, they could appeal strongly to women seeking more than just a product. The Road Ahead: Predictions for Gap in Beauty Looking ahead, the opportunity for Gap lies in creating a beauty line that encapsulates both their fashion roots and contemporary beauty needs. If they invest in sustainable sourcing and inclusive marketing, they may successfully tap into the growing market of conscious consumers. As they explore this new venture, consumer response and feedback will undoubtedly guide their approach—a strategy that will be vital as they navigate the competitive beauty landscape. For readers who are passionate about beauty products and conscious living, the watch on Gap's beauty line is crucial. Will they harness their legacy to create a successful category that resonates with today's consumer desires? Stay tuned to find out!

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